Video Sneak Peek: Jimmy Choo 24:7

Jimmy Choo's new 24:7 shoe line is featured.

Tamara Mellon reveals the aspirations and goals of the brand. The idea was to create a collection that is a must have for any woman.

While none of us are crazy about the unoriginal name "24/7" we immediately recognize the variation on traditional themes. Aesthetically the shoes employ the a range of bright colors and materials, differing heel heights and can be created to the taste of the buyer.

If you like a particular shoe, but, want it in another color or material, they can do it. Bespoke shoes!

www.jimmychoo.com