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Tuesday
Feb092010

Turner Sports Using Internet to Promote NBA All-Star Game

DateTuesday, February 9, 2010

via multichannel


In a move to avoid getting caught up in a log jam of Super Bowl, Winter Olympics, Daytona 500 Racing and the upcoming Men's NCAA basketball tournament(March Madness) advertising, Turner is taking the digital approach.

They will target Facebook and use YouTube in addition to using magazines and more traditional methods.

AuthorMartin Cameron Smith | CommentPost a Comment |
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