Video: Alpha Rev - "New Morning"

Alpha Rev's Mark Pellington directed video.

"New Morning" is from their forthcoming Hollywood Records debut of the same name. This marks the bands leap from the indie scene to the big time. Fortunately, they haven't left their sound behind. Production on this set is appropriate(David Kahne - Paul McCartney, Sublime, The Strokes), not overproduced - using the latest vocal effects with the obligatory Will.i.Am remix.

Singer/songwriter Casey McPherson knows how to front the band perfectly. It's a catchy, melodic and youthful pop sound - that's why it's been featured on Bravo's NYC Prep, The ABC Family hit, Greek and CW's Melrose Place.

Website: AlphaRev.com

Facebook: Facebook.com/AlphaRev

Catch the Austin, TX band performing at SXSW tomorrow and Thursday:

March 17th - KGSR Showcase

the Four Seasons

7:30AM

March 18 - 101 X Showcase

Dirty Dog Bar

11:00 PM

Alph Rev