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Entries in Gap (33)

Thursday
May032012

REWIND: LL Cool J GAP Commercial (1999)

The LL Cool J 1999 Gap commercial was one of a series with actors and musicans performing in front of a white backdrop. Notice he's wearing a fly FUBU baseball Cap.

Check it out...

Wednesday
Apr182012

Gap: Gapkids and BabyGap Casting Call

via gap

The Gap is looking for girls and boys to be the new faces of Gapkids and babyGap.

Your child must be between newborn and 12 years of age.

You may submit to the casting call online now through April 22nd.

For more info click here...

Monday
Nov072011

Gap and Maria Aragon - "I Want Candy"

Gap and internet singing sensation Maria Aragon come together to remake "I Want Candy" while showing off the Gap "I Want Candy" Holiday 2011 collection.

Wednesday
Oct192011

Gap Struggling to Find Its Niche

Gap has announced plans to close 21 percent of their U.S. retail stores(as their leases expire).

MSNBC's Bottomline examines various reasons Gap has lost its market share and finds itself striving to compete with other brands.

This move may come a surprise to some who are used to the denim retailer being dominant in the marketplace, but for those who have paid attention to the continued missteps - refreshed logo failure, hiring and firing of Patrick Robinson, introduction of 1969 a few years too late, their new operation in downtown LA, moving toward urban customer base, then away from it - it's no surprise at all.

Read more...

via thebottomline

Thursday
Oct132011

Aloe Blacc Performing "I Need A Dollar" @ Gap Flagship in Rome

Aloe Blacc and his band performed the his hit song and theme of the HBO show "How To Make It In America", "I Need A Dollar", on Vogue Fashion Night Out in Rome.

Friday
Aug262011

GapKids + babyGap: The Portabello Road Collection for Fall - Brooklyn Photo Shoot

Go behind the scenes of the Brooklyn photo shoot for the GapKids and babyGap Fall collections.

Tuesday
Aug022011

Video: Gap 1969 Denim Studio Downtown Los Angeles

Get and inside look at the creative loft on West Pico Boulevard in Downtown L.A.

As part of their fall campaign, the clothing manufacturer is helping explain why they opened that office down there.

Nice spin.

Kinda funny where you hear it said in the video, "we're all equal"... everyone's equal until something goes wrong.

Sunday
May152011

Gap Summer Shorts Collection 2011

Drapey Cargo Short

Gap presents their Summer Shorts Collection for 2011.

Fellas, if you're still doing denim shorts exclusively... raise your right hand and slap the sh%t out of yourselves.

Cargo is the word for today - also, don't be afraid of color or accessories.

Click each photo for more details...

 

The Classic Short

 

The Bermuda Short

 

The Utility Short

Friday
May062011

Patrick Robinson Let Go From Gap

After a few highly publicized years as executive vice-president of Gap Global Design for Adult and Body, designer Patrick Robinson has been shown the door.

Robinson created lots of excitement around the Gap name with the 1969 stores and Premium Denim line.

After seeing the hiring of former Seven for All Mankind designer Rosella Giuliani and the amount freedom she has in Los Angeles, it was clear his days were numbered.

They can blame Patrick Robinson, but Gap problems run much deeper - high prices, bland styles.

Stores like H&M have had a lot to do with the diminishing returns they're seeing.

Read more...

via nymag

Monday
Apr252011

GAP 1969 Summer Denim 

Gap 1969 shows their summer 2011 denim collection.

Sunday
Mar132011

Gap Cropped Legging Jeans

Cropped Legging Jeans(in faded indigo wash)

The Gap's cropped legging jeans are super skinny denims, that hug the body in all the right areas.

For more info, click on photos...

Cropped Legging Jeans(in white)

Cropped Legging Jeans(in gray)

Thursday
Feb032011

Gap's New 1969 Store in Soho

Gap opened their new 1969 store in Soho and The Racked was there to check it out.

The store is located at 513 Broadway - Broadway and Prince Street(one block south of Houston).

This is similar to their Los Angeles store on Robertson with the 1969 themed denim.

Expect to see more exclusive fits and Japanese influenced denim(raw denim).

Read more and see more pics...

Wednesday
Nov172010

YaYa Da Costa for Gap Want

I like the way they went downtown to shoot this .

Wednesday
Nov172010

Gap Want "Anthem" Commercial

Watch the end of the commercial to learn how to receive a 30% discount off of one item while in store, through December 31st.

Tuesday
Nov162010

Gap's Holiday Campaign

An image of Ryan Kwanten of "True Blood" from Gap's holiday "Wants" campaign

Gap is leaving behind their famous holiday commercials.

They won't be advertising on television this season.

Instead, the retailer will focus its marketing dollars online, where they've posted online videos.