New Balance Excellent Makers: Jay Electronica
Wednesday, February 29, 2012 New Balance kicks off it's new Excellent Makers campaign with the enigmatic Jay Electronica. We experience a day in the life and hear about his upbringing in New Orleans, which contributed to his development as an emcee... among other things the photographer/producer/cultural critic does.
Excellent Makers are not defined by success, wealth, or status, but by a passion for what they do. These craftsmen, athletes, artists, and musicians believe in sharing their authentic, inspired visions with everyone and everything they touch.
Jay Electronica,
New Balance,
sneakers in
Advertising,
Sneakers,
Video 



